Knowing what you stand for sets you up for success both when navigating career obstacles and in key conversations.
After several decades with the same company, a C-suite organizational development leader retired and went into consulting. When it turned out that entrepreneurship wasn’t for her, she worked with Revealing Genius to do executive personal branding and create corresponding messaging. Her efforts to reposition herself are helping her reach global companies with 20,000 or more employees that need her expertise. For example, she met with QVC (22,000 employees worldwide)!
Using the Excavate–Tell–Affirm™ process from Revealing Genius to develop an executive personal brand helped this executive negotiate a tricky period in her successful career. Soon it will be a tool she can use to best negotiate a job offer.
Developing your brand can help you negotiate better too! Read on.
Executive Personal Branding a Guiding Light
As we’ve discussed before on this blog, your executive personal brand can be a North Star when navigating complex environments. As our opening example illustrates, this includes complex moments in your career.
Executive personal branding will prepare you to handle any circumstance in a way that speaks volumes about your leadership style and personal brand. Do you have to make a tough decision that affects real people? Your executive personal brand will help you make the right choice. Are you considering two career options that seem equally desirable at first blush? Looking at them through the lens of your executive personal brand could be what tips the balance toward one over the other.
Executive Personal Branding Aids Compensation and Promotion Negotiations
Executive personal branding not only can help you navigate career obstacles but also help you with all kinds of negotiations, including initial salary offers, promotions and raises.
“When one thinks of negotiation strategy, personal branding may not always come to mind,” writes Kwame Christian, CEO of the American Negotiation Institute, in this article from Forbes. “The reality is your brand plays a huge role in your ability to persuade or negotiate successfully.
“Being able to understand your ‘why’ leads to clarity and specificity in your messaging, which can allow you to better speak to the values and challenges your opponent is experiencing,” he adds. “The most important trick is to have a clear long-term vision for where you are going and who you are serving.”
Executive Personal Branding Can Help You Negotiate Getting Startup Funding
In addition to working with C-suite executives and physicians, Revealing Genius also helps founders of healthcare companies powerfully message what they do and why. This can make the difference between a pitch deck that doesn’t get any traction and one that secures $8 million to fund a health and well-being brand. We know this from experience! It’s important to get the key messages across when raising capital to support complex medical breakthroughs.
Ready to do the kind of executive personal branding that will help you successfully negotiate many different situations? We’d love to help. Learn more about our time-proven strategies by signing up for our complimentary Excavate Your Brand webinar or invest in our online course or Brand Leadership Summit. We provide 1:1 executive coaching options too.
