October 27

Use Executive Personal Branding to Drive Your Team’s Success

Personal and group assessments help team members more fully tap their performance potential.

Executive personal branding may seem, well, very personal. And it is.

When you do executive personal branding with Revealing Genius, you’ll spend time in each of the three steps of our time-proven ExcavateTellAffirm™ process. You’ll do important self-reflection about how you’d most like to spend your energy. You’ll learn to talk about your brand with conviction. And you’ll affirm your developing brand until you feel the conviction of it in your bones. 

After going through the process, you’ll be better equipped to more rapidly achieve your next career goal, whether that’s a new job, a promotion or a board seat. And you’ll be better able to negotiate win-wins.

But interestingly, executive personal branding isn’t just about you as a leader. You can also use it to strengthen your team.

Successful Teams

In just a moment, we’re going to dive into how the work you do in executive personal branding can ripple out and benefit your team. But first, let’s see what experts describe as the best practices of successful teams.

“Teams that succeed are often made up of individuals who are working on something that feels important on a personal level,” according to this article from Forbes. “The work has meaning that goes beyond just satisfying the company (to having) … personal value to the individual.”

Looking at this idea from a different perspective, this article from SHRM cites “diversity not valued” as one of the common barriers faced by teams that are striving for high performance. When this obstacle is present, “team members do not value the diversity of experience and backgrounds of their fellow team members, resulting in a lack of diverse viewpoints and less successful decision-making and solutions.”

You can be instrumental in positioning your team for success by getting to know what matters personally to each member—and helping each learn about the other’s diversity. When this happens, your team members will be better able to draw on their similarities and differences to drive top performance. 

When you go through the ExcavateTellAffirm™ process with Revealing Genius, you’ll not only bring to your team full clarity about what matters most to you but also a treasure-trove of tools and ideas to help your team members clarify and talk effectively about their own uniqueness.

Assessments From Executive Personal Branding Aid the Team

Assessments are a key example of tools you can pick up doing executive personal branding that can benefit your team’s performance.

When you leverage the ExcavateTellAffirm™ process to develop your executive personal brand, you’ll get connected with a significant number of science-based assessments that you’ll first use to better understand yourself—but that you can then share with your team members to help them better understand what they stand for, too.

All of this is in keeping with best practices in team performance management. According to information published by the Himmelfarb Health Sciences Library at The George Washington University, “assessment of individual members as well as assessment of the overall team are essential to enhancing teamwork.”

An assessment that we at Revealing Genius love that’s often applied specifically to team-building is the Thomas Kilmann Conflict Mode Instrument. TKI looks at people’s styles through six lenses: spirituality, health and style, family and friends, work and finance, recreation and fun, and mental and education. It can help you and your team members understand which styles you prefer to use—and how using different conflict management styles affects interpersonal and group dynamics. With this knowledge, you and your team will be empowered to choose the best approach for any situation. Participants in the Revealing Genius Brand Leadership Summit get introduced to the TKI quadrants on Day 1, when they use them to self-assess how they prefer to spend their energy. 

Ready to use executive personal branding can do for you—and your team? We’d love to help. Learn more about our time-proven strategies by signing up for our complimentary Excavate Your Brand webinar or invest in our online course or Brand Leadership Summit. We provide 1:1 executive coaching options too.

Mary E. Maloney

Mary E. Maloney

An executive advisor, educator, speaker and author, Mary E. Maloney is the founder of Revealing Genius and the expert that accomplished leaders trust for positioning, messaging and brand strategy. A former CEO and CMO, Maloney guides healthcare C-suite leaders, founders and physicians to powerfully and strategically message their expertise and “why” so they lead with conviction and achieve their most coveted career goals.


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