Excavate-Tell-Affirm™
Brand Leadership
Summit
Live. Facilitated. Online. One-of-a-kind Experience.
Get ready to #brandonpurpose.
If you are serious about controlling the narrative for your professional brand and willing and able to commit 1 hour each day for 7 business days, then we welcome you to join the next cohort of like-minded leaders from around the globe. Join us on a refreshing journey to reap the rewards of gaining clarity and confidence on how to position and message your brand to achieve your most coveted career goal.
Hundreds of accomplished leaders have benefitted joining us on Zoom from Canada, China, Ireland, Italy, Lebanon, Mexico, Portugal, Saudi Arabia and the United Kingdom and every time zone in the USA.
The agenda you can expect is:
- Day 1: ETA process overview, declare your "energetic" keystone goal
- Day 2: Excavate: Discern your 2-word purpose statement and how to apply it to your brand
- Day 3: Excavate: What are your stories? The top 10 questions to strategically position your expertise
- Day 4: Tell: Your compelling brand messages: mini-brand audits with actionable feedback
- Day 5: Tell: Identify and "own" your core competencies with scientific evidence
- Day 6: Affirm: So, what do you do (and why)? Craft your genuine 30-second elevator pitch
- Day 7: Affirm: Bringing it all together: keystone goals, a strategic plan for your brand, bonuses
Designed to be a fast-moving and energizing, it is "the perfect elixir for healthcare leaders" who:
- may be feeling passionless and purposeless and need an energy boost
- feel lost in a sea of sameness yet struggle with what words will resonate with their audience
- are in a career transition or stuck in their current role and need clarity on the way forward
- have shifted into a completely new role and feel a bit wobbly and uncertain
- are searching for a structured, focused approach to capture the essence of their brand
- have accomplished so much and don’t know where to start to package it for the market
- are uncomfortable in talking about themselves but understand it’s necessary, but how
Your takeaways will include:
- Identifying your two-word purpose as a true north guide
- A pragmatic way to manage your energy to project your ideal brand image
- Identifying your signature brand stories and key messages
- A meaningful critique of your existing brand assets
- Taking inventory of your core competencies and strengths and how to talk about them elegantly and professionally
- Crafting your 30-second compelling "transformation" statement that makes your audience say "wow"
- Ultimately you will leave with more clarity, confidence and conviction about the way forward for your personal brand.
All Summiters receive access to exclusive, monthly live roundtables for one year.
Join us. (Only 1 hour each day. Weekdays only. No Saturday or Sunday.)
Summit ($495) noon – 1 pm EST each day
June 6-14, 2024
Sept 5-13, 2024
Dec 5-13, 2024