White Papers
KNOW THYSELF: SELF-ASSESSMENT TOOLS SHOWN TO BOLSTER EXECUTIVE PERSONAL BRANDING

"Brand from the inside out” is as relevant to individuals as it is to corporations. Read on for self-assessment tools that can help pinpoint your deepest-held values and skills–key to creating your professional brand.

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OVERCOMING IMPOSTER SYNDROME

Its prevalence among high achievers is common knowledge; meanwhile, taming imposter syndrome is exclusive to those willing to put in the work.

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PERSONAL INTRODUCTIONS CAN MAKE OR BREAK A BRAND. USE THIS FRAMEWORK TO STRENGTHEN YOURS.

Personal introductions are often missed opportunities, even among seasoned executives. Discover the framework for answering “So, what do you do?” purposefully and compellingly, whatever the audience or venue.

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THE KEY TO ELEVATING YOUR EXECUTIVE PERSONAL BRAND?SPONSOR SOMEONE ELSE’S

Boldly advancing tomorrow’s leaders is a new measure of success for executives–and not any protégé will do.

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WHY EVERY EXECUTIVE NEEDS TO KNOW THEIR ARCHETYPE

The most impactful company brands are acutely self-aware and targeted. So are the most impactful careers.

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THE CRITICAL IMPORTANCE OF YOUR SIGNATURE BRAND STYLE

It’s not just for corporate brands and public figures. Personal brands need signature styles, too – an underrated strategy for making your mark as a leader.

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