Brand, on-purpose
Powerfully message what you do and why.
Then lead with conviction to achieve your most coveted career goal.
Leaders in healthcare will:
- Overcome burnout: find your purpose, take breaks and delegate tasks
- Redefine skills: identify transferable skills and focus on strengths
- Talk about yourself: highlight your accomplishments and contributions
- Differentiate between personal and professional brand: to avoid sounding self-serving
- Express yourself: focus on your unique value proposition and how you can help others
- "Why me?": highlight your unique skills and experiences that make you the best candidate for the job
- Convey your why: state your purpose in a clear and concise way that resonates with your audience
- Consolidate tenure: highlight your most relevant and impactful accomplishments
- Audience: define your target audience and tailor your message accordingly
Redefine your "why" and make your professional brand come alive
Leaders who know their "why" are more successful. They’ve taken the time to understand their purpose and what drives them, and this gives them a quiet confidence that others can sense. As a result, they are able to achieve their goals with renewed energy and focus. Here are some examples of what leaders who know their "why" have accomplished:
- inspired a team to action
- landed a board seat or corporate leadership role
- launched a consulting practice
- invested in a business opportunity
- negotiated a promotion
- delivered a TEDtalk.
“Don’t ask what the world needs. Ask what makes YOU come alive and go do IT. Because what the world needs is more people who have come alive.”
~ Howard Thurman
INTRODUCING...
Excavate Your Brand Genius
A self-paced online course helping you gain clarity, confidence, and conviction about the way forward for your professional brand.
Here's what you'll achieve:
- Adopt a new way to manage your energy vs time
- Discern your 2-word purpose statement
- Identify your top 3 signature brand stories
- Confirm the key messages you want to be heard
- Affirm your core competencies with empirical & scientific evidence
- Craft your compelling positioning statement
- Declare your keystone goal related to your brand
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What others are saying...
"Excavate Your Brand Genius is a short business course for personal and business branding with its unique style to take audiences through a delightful journey of fresh learning and self-reflection. Whether you are just starting your business career or you are a well-established executive professional, you may find this course insightful and thought-provoking. Mary has a tremendous gift in articulating the story explicitly in simple and succinct language. Highly recommended."
- Tina GQ, MD, PhD Consulting Chief Scientific Medical Officer, Biopharma Physician Innovator
"The course is well designed, follows a logical path, and is not overwhelming. It provides results pretty quickly. The two-word purpose statement highlighted a new perspective. It forced me to reevaluate who I am and what I can provide to the world. I has revealed something I have never thought about before, and it forced me to rethink my approach and why I do what I do. The journey has been amazing and eye-opening."
- Flavio S. IT Executive
The course is a roadmap to developing a powerful positioning statement:
Module 1
Get excited about what's possible for your personal brand
Module 2
Align your energy with your keystone goals
Module 3
Excavate your brand-defining stories and discern your 2-word purpose
Module 4
Tell your key messages to elegantly include your core competencies
Module 5
Affirm your compelling positioning statement to stand out from the crowd
Module 6
Put your personal brand strategy into action
PLUS:
Gain access to private, live networking meetings with other online course participants
where you can “try on” key components of your new personal brand messaging
and continually refine and finesse your brand message.
where you can “try on” key components of your new personal brand messaging
and continually refine and finesse your brand message.
You'll receive:
2 hours of instructional videos
Impactful exercises and worksheets
A welcoming LinkedIn community
Built-in accountability checkpoints
Certificate of completion
Access to monthly live networking calls to “try on” your new brand messaging
Certificate of completion
Access to monthly live networking calls to “try on” your new brand messaging
Group Enrollment
Empower your Organization/Team
- Associations
- Colleges/Universities
- Corporate Groups
- Hospitals & Health Systems
Meet Your Instructor:
Mary E. Maloney
Principal/Brand Strategist, Revealing Genius LLC
Ms. Maloney has dedicated her life’s work to launching brands. She is a brand strategist and organizational change management thought leader specializing in the healthcare industry. Serving as a CEO and Chief Marketing Officer, she’s led repositioning, messaging and branding initiatives on both the client and agency side for global and iconic brands including Mercy Health System, Penn Medicine, Blue Cross Blue Shield, Intuit, Centene and The Center for Creative Leadership - Healthcare Division. She sold her first business at age 32. As principal for Revealing Genius LLC, she works with accomplished leaders in the medical community to distinguish their personal brands using a proprietary, trademarked process, to effectively communicate their expertise and their “why” to rapidly fulfill their most desired career goals. Her education includes Duquesne University, Villanova University and The Wharton School at the University of Pennsylvania.
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"Mary's process is like an archeologist methodically dusting off layers until a beautiful treasure is revealed. Her process applies to most industries; relevant to any level of experience."
- Tara CEO, Healthcare Public Relations & Communications Agency
"When I was retiring from the Army, she helped me figure out who I wanted to be in my post-service career. I just completed my second iteration and gained even deeper insights on how to articulate my personal brand."
- Andrew US Army Veteran
"After completing the course I have been left with much more clarity on the "who am I" and "what I do".
- Kathleen Expatriate, IT Governance, Security & Digital Transformation Leader
"I had one of the biggest a-ha's of my career regarding my purpose and where to direct my career next."
- Anna Lucia Global Organizational Development, Pharmaceutical company
"I had the extraordinary experience of a major increase in business after taking the Excavate Your Brand course. Without any effort, my calendar was filling up by at least a 40% increase!"
- Dr. Stella Health & Wellness Instructional Designer
"Just when you think you’ve seen it all, a flash of brilliance comes your way. This program is unique and fantastic, drawing participants from as far away as China and Europe and across the U.S. In a very creative, engaging, interactive, and practical way, Mary helps you create or strengthen your personal brand. It is exciting, it’s fun, it works, it is brilliant!
- Jan Hospital & Health System Executive
Frequently Asked Question
How long will I have access to the course?
This course includes lifetime access to all materials. Revealing Genius defines lifetime access as the lifetime of the course. It is possible we might retire it the course in the future. Should the course retire, current students will receive plenty of notice in advance.
The ETA process never fails to shift one's thinking.
That’s Why There’s a 100% Guarantee.
I am so confident this process will inspire a shift in the way you think about your professional brand that I’m happy to honor a 14-day unconditional, no questions asked, money back guarantee.
