Welcome
There are several options available to work 1-on-1, particularly when you need to fast track. We've had the privilege of working with many highly accomplished leaders in a variety of industries, with a specialty in healthcare industry. Calls typically run 60-90 minutes. All time zones are accommodated.
Overview
Similar to editing one's own work, it is sometimes a faster path to have a third-party advocate working with you to achieve your pivot point – someone who can see clearly what you might be overlooking. This experience is designed to be energizing and transformative, where meaningful change is tangible and palpable. Each investment is applied to the next level up. For example, if you start with a laser session and decide to level up to 12 calls, the investment would be subtracted from the 12-call total. Many clients work incrementally.
Coaching Options
Laser Session
Excavate-Tell-Affirm® Revealing Genius
$600 / 1 session
Let's do this! Ideal for a second opinion, to get unstuck or to serve as an ideation sounding board, the laser session provides confidential guidance to discern your appropriate direction with clarity, confidence and conviction. Examples are:
Discuss resolutions to an in-the-moment puzzle that is time-specific
Get feedback on a brand asset such as a CV/resume/board brief, video script, client proposal, pitch deck for investors, employees or the board
Validate investments about to be made for branding/marketing/sales technology or talent
Role play to deliver a key speech, nail the job interview or dazzle the media, positioning you as an expert in your field
Use for when you know where you want to go (vision) but wavering on the next best steps/how to get there (execution)
Discern the next best steps and appropriate direction through confidential guidance
Brand Declaration®
Excavate-Tell-Affirm® Revealing Genius
$2,400 / 2 sessions
Welcome to our signature service. This is a bespoke process where you will join an elite group of people who have committed the time and energy to "give words" to their true north and calling. Arguably one of the most important exercises you will engage in to pursue meaningful work.
A vital component of leadership and personal development, it will ground you in your core values and enable you to say yes to areas where you have quantifiable impact and say no respectfully to things that don't serve you anymore. Even if "what" you do changes throughout time, you will always be guided by your "why." You will leave with a succinct one-pager that captures:
Your purpose - why you exist to serve (2-3 words)
Your why - a transformation statement that highlights at what you are the best in the world and the transformation that occurs when you tap into your core strengths (one sentence)
Your hows - these are non-negotiables, your "floor" also known as your standards for how you show up to have big impact
We believe it is a leadership imperative to successfully navigate through any season of your life/career.
Create Your Brand Assets
Excavate-Tell-Affirm® Revealing Genius
$6,000 / 6 sessions
A focused, high-impact engagement for senior leaders who need to update and elevate their brand assets for what's next.
Senior leaders often reach a moment when their materials no longer match their impact. Their board bio is outdated. Their CV or resume doesn't reflect the scope of their leadership. Their LinkedIn presence is under-messaged. Their talking points feel flat. A crucial conversation is approaching and the stakes are high.
This package is designed for leaders who need to tighten, clarify, and elevate their positioning and messaging—and then apply it directly to the assets that matter most.
What We Do Together
We begin with our time-tested ETA (Excavate–Tell–Affirm®) process to uncover the through-line of your career, your value, and your leadership identity. From there, we co-create your Brand Declaration®, the foundation that guides every message, every asset, and every room you enter. Once your positioning is clear, we apply it to the brand assets you need most.
Your Experience Includes
- Co-create your Brand Declaration® — your True North and the anchor for all messaging
- Develop your positioning and key messages — clear, compelling, and aligned to your target audience (your "beloved avatar")
- Apply your messaging to essential brand assets, which may include: board bio, CV or resume, LinkedIn profile, website or About section, talking points for high-stakes conversations, messaging for omni-channel content, and preparation for a crucial conversation or pivotal meeting
- 6 focused 1:1 sessions with email and text access between calls
- Full asset creation by our dedicated team of writers and designers, if needed
Examples of Outcomes
A C-suite executive reached the apogee of his career, repositioned and messaged so powerfully that he was recruited into a national role created specifically for him.
A CFO preparing for succession built board-ready materials that led to a compensated board seat while still in his corporate role.
A newly minted fractional executive launched a new website and LinkedIn profile with messaging so clear she had to create a waiting list.
A CEO with no prior resume built one that captured the essence of his storied career and positioned him to advise and invest in behavioral-health startups.
A small-business owner finally articulated the message he wanted his team and future talent to understand—transforming his About page into a magnet for the right people.
The Promise
Whatever your next chapter requires, we will get your assets ready for your target audience.
Rebrand & Take Action
Excavate-Tell-Affirm® Revealing Genius
$12,000 / 12 sessions
These sessions are best for folks in a "re" state: reset, recalibrate, rethink, realign, reboot, reimagine, reevaluate, redefine, reinvent, reignite, reframe, reinvigorate, reclaim, rebrand. Together, we will leverage the time-tested ETA (Excavate-Tell-Affirm®) process which includes our signature Brand Declaration® and ongoing, focused laser sessions.
Based on goals and objectives which are different for everyone, we will co-create to accomplish your most coveted goals. Most importantly, you'll leave this experience with more clarity, confidence and conviction about your way forward, whatever that might be. If needed, we will build assets that you will refer to again and again. Some examples of outcomes are:
Business owner, recently sold a business: co-created possibilities and a vision grid that laid out what next looks like - very different (exciting) from where they were before
Corporate leader, retired early: developed a powerful positioning/messaging framework and was selected for a coveted board position
C-Suite executive, searching for a new role: recalibrated resume/CV and a go-to-market strategy to stand out amongst fierce competition and landed a swan song role
Executive leader, in prime of career: developed and delivered a TEDtalk that will have 7th generation impact
Long-tenured senior leader, last 90 days in office, paved the way for a successor, set the team up for momentum and pivoted out of the company with purposeful planning to pursue what lit him up
Whatever it is, we will get you launched. You can expect 12 calls, with 1-on-1 time and email and text exchanges along the way. If assets need to be created, we will do that for you, thanks to our dedicated team of writers and designers.
Your experience may include but not be limited to:
Co-create your Brand Declaration® - the foundation, your True North that you will have to apply to your purposeful work
Develop key messages - in a way they are heard and understood, that you will articulate again and again to strategically position and message you as a thought leader
Clearly define your target audience - we refer to it as your beloved avatar for many reasons
Use science and evidence-based assessment(s) - to validate your core competencies and expertise
Outline a go-to-market strategy - to manifest a fulfilling next chapter
Brand Stewardship & Strategic Advisory
Excavate-Tell-Affirm® Revealing Genius
$24,000 / 24 sessions
A high-touch, deeply personalized advisory partnership for senior leaders who need not only world-class positioning and brand assets, but also a trusted strategic thought partner in real time.
Senior leaders often reach an inflection point where the next chapter requires more than updated materials. It requires precision positioning, elevated messaging, and an ongoing strategic partner who can help them navigate high-stakes conversations, opportunities, and decisions as they arise.
This engagement is designed for leaders who want a full brand evolution—and a seasoned advisor at their side as they move through it.
What This Engagement Delivers
You receive everything included in the $6K and $12K packages—your Brand Declaration®, positioning, messaging, and fully built brand assets—plus ongoing laser advisory sessions to support you in the moments that matter most.
This includes real-time thought partnership to:
- Soundboard ideas before you take them to your C-Suite, board or investors
- Prepare for crucial conversations, negotiations, or high-stakes meetings
- Brainstorm messaging for emerging opportunities
- Pressure-test decisions, strategies, or narratives
- Refine your voice, presence, and influence as situations evolve
- Respond to unexpected pivots with clarity and confidence
- Decompress effectively after a major pivot
This is not just brand building. It is brand stewardship—ongoing, strategic, and deeply personalized.
Your Experience Includes
- Co-create your Brand Declaration® — your True North and the anchor for all messaging
- Develop your positioning and key messages — clear, compelling, and aligned to your target audience
- Apply your messaging to essential brand assets, such as: board bio, CV or resume, LinkedIn profile, website or About section, talking points for high-stakes conversations, omni-channel messaging, and preparation for a crucial conversation or pivotal meeting
- 24 deep-dive sessions focused on positioning, messaging, and strategic clarity and defining what's next
- Ongoing laser sessions between meetings for real-time support, soundboarding, and decision-making
- Email and text access for in-the-moment guidance
- Full asset creation by our dedicated team of writers and designers
This is a white-glove, high-touch partnership designed to meet the pace and complexity of senior leadership seeking clarity, confidence and conviction about the way forward.
Examples of Outcomes
A COO who unexpectedly had to take on the role stepped up during leadership changes and rose to the occasion for himself and his team, showing up with new-found executive presence who "made things happen."
A President of a division was tapped to take on a leadership role for the entire region, more than doubling his staff, revenue goals and expectations during an M&A. He made the first 100 days in office count.
A reluctant leader was promoted into a senior role and found the courage to speak up, stand for what he believed in, defending his team and his strategy in rooms where he hadn't been invited to before.
The Promise
This is your confidential strategic advisory partnership—a place to think, refine, prepare, and evolve with a trusted expert who understands your goals and your audience.
Whatever your next act requires, we will position, message, and support you to meet it with clarity, confidence, and conviction.
Compare Packages
Select the engagement level that fits your goals.
| $6K — Create Your Brand Assets | $12K — Rebrand & Take Action | $24K — Brand Stewardship & Strategic Advisory | |
|---|---|---|---|
| Primary Purpose | Build essential brand assets | Rebrand, reposition, and implement | Full evolution + strategic advisory |
| Ideal For | Leaders needing updated materials | Leaders in transition or reinvention | High-stakes leaders navigating complex decisions, visibility, and influence |
| Core Process | ETA (Excavate–Tell–Affirm®) + Brand Declaration® | Full ETA + messaging framework + go-to-market clarity | Full ETA + messaging + ongoing strategic partnership |
| Brand Declaration | ✔︎ Co-created foundation | ✔︎ Deepened + applied | ✔︎ Expanded + used as a strategic leadership tool |
| Positioning & Messaging | ✔︎ Applied to assets | ✔︎ Comprehensive messaging framework | ✔︎ Continuous refinement for evolving opportunities |
| Brand Assets Created | Board bio, CV/resume, LinkedIn, About section, talking points (as needed) | All assets in $6K + go-to-market strategy aligned to achieve your next-chapter goals | All assets in $6K & $12K + iterative updates as your narrative evolves |
| Strategic Support | Project-based | Implementation + action planning | Ongoing advisory, soundboarding, and real-time preparation |
| Laser Sessions | Included within 6 calls | Included within 12 calls | Unlimited laser sessions between meetings for in-the-moment support |
| Email & Text Access | ✔︎ | ✔︎ | Priority access |
| High-Stakes Preparation | Foundational | Optimized | Advanced: crucial conversations, negotiations, board interactions, investor meetings |
| Outcome | Polished, aligned brand assets | Clear positioning + momentum toward next act | A fully evolved executive brand + a trusted advisor for pivotal decisions |
| Investment | $6,000 | $12,000 | $24,000 |
NOTE: Most companies cover the cost of these services as part of their leadership development budget or an inplacement (first 90 days) or outplacement package.
Ready to get started?
Schedule a quick meet to see how easy this can be to launch.
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