A deep understanding of your core competencies can help you take your impact to the next level.
There’s always been a lot of uncertainty in healthcare, and recent times are no exception. Every day, you and other healthcare leaders face such challenges as a changing public health situation, new government policies affecting medical decision-making and shifting budgets. Leaders who have done executive personal branding are better prepared to find their way through such complexity—and bring their teams with them.
The time-proven Excavate–Tell–Affirm™ executive personal branding process from Revealing Genius can help you boost your impact in these volatile times by clarifying not only who you are and what you stand for, but also how to talk about your brand, convincingly, in a wide variety of situations—from 1:1 conversations to all-staff meetings to board presentations.
And once you know what you’re about, you’ll be better poised to determine what skills you could learn and who you could partner with to make your unique contributions bigger and more meaningful.
What’s the Excavate-Tell-Affirm™ Executive Personal Branding Process?
To help excavate what makes you different from anyone else, the Excavate–Tell–Affirm executive personal branding process from Revealing Genius first invites you to do simple but powerful brand exercises, leverage scientific assessments and tell brand stories that are yours alone. Next, the process brings you strategies for how to effectively tell others about your brand—whether that’s through your LinkedIn profile, in a proverbial “elevator pitch” or on your CV. The last step in the process helps you affirm your brand until you can feel it in your bones.
How Does Executive Personal Branding Connect to Leadership Development?
Doing executive personal branding can help you plan your ongoing development as a leader—something that will be critical for individuals and organizations in the healthcare field going forward.
In this case study of work done with OSF Healthcare, an integrated health system headquartered in Peoria, Illinois, healthcare talent development consulting and coaching firm TLD Group describes the important process of defining, assessing and developing leaders using a customized competency framework.
Under the leadership of founder, president and CEO Tracy Duberman, Ph.D., MPH, FACHE,TLD Group worked collaboratively with OSF system leadership to create a success profile for senior leaders as well as define its executive leadership development strategy to align with the organization’s overall business strategy.
“The leadership skills and competencies that got OSF to this point are not the same as will be needed to succeed in this ‘new normal’ (post-pandemic),” the case study emphasizes. “No one is coming to save healthcare organizations from the current and projected workforce shortages, evolving regulatory requirements and rising costs.” Instead, organizational leaders will need new skills and competencies to be effective in leading the way forward from here.
Whether or not your company is creating a new success model and talent strategy to support its leaders, this case study reveals the important role identifying unique core competencies can have for you, your team and your organization.
Executive personal branding can help you understand what skills and knowledge, when added to your already impressive repertoire, would enable you to deliver an even higher level of long-term success to your team, organization and overall career.
How Can Executive Personal Branding Help Me Identify Good Partners?
Just as executive personal branding can help you discern what to learn, it can also help you identify partners with strengths that complement yours—so you can build even bigger successes.
Is your brand one of expertise with budgeting? Maybe your career and business would benefit from partnering with a hospital administrator who understands numbers well but has an incredible gift for team communication.
Is pulling together teams of people who drive good patient outcomes what you’re best at in the world? Maybe that brand points to teaming up with MD/PhDs who are wildly successful at setting up valuable research studies.
You can boost your impact in this volatile, uncertain, complex and ambiguous world by doing executive personal branding so you better know yourself, what to learn and who to partner with. Get started today by signing up for our complimentary Excavate Your Brand webinar or our 7-Day Summit. We provide 1:1 executive coaching options too.
