Where Can Your Excavated Personal Brand Take You?

The time-tested ETA™ process helps leaders in transition turn their passion into a personal brand that leads to action.

The Revealing Genius trademarked “ETA” process helps leaders like you excavate, tell and affirm their individual brands and get really good at communicating them. While doing so is great on its own, what real-life efforts can excavating your individual brand support?

The answer is: A lot of them! Here are 15, for starters:

1. Getting your dream job
2. Readying you to apply for a board seat
3. Preparing you for speaking engagements
4. Changing careers (and getting your dream job)
5. Revising your curriculum vitae or resume
6. Developing a one-sheet professional biography or elevator pitch
7. Pursuing your passion in your career
8. Pursuing your passion in retirement
9. Updating your LinkedIn page (and your social media presence overall) to make it purpose- and power-ful
10. Revising your resume to make it purpose- and power-ful
11. Putting up an effective website
12. Putting up a fantastic virtual studio in Zoom
13. Writing a winning business plan
14. Creating a compelling video or podcast
15. Leading a new team

What are some things you’re considering doing next in your life? How could excavating your personal brand and developing messaging to better communicate it move you toward your dreams, a board seat, a new job or ____________?

Mary E. Maloney, FACHE

An executive advisor, educator, speaker, author and producer, Mary E. Maloney is the founder of Revealing Genius and the expert that accomplished leaders trust for positioning, messaging and brand strategy for themselves, their teams and their organizations. A former CEO and CMO, Maloney guides C-suite leaders, founders, physicians and board directors to powerfully and strategically message their expertise and “why” so they lead with conviction and achieve their most coveted goals.