With the time-proven excavate-tell-affirm process, you can clarify your unique personal brand—and how to express it—in just 30-90 days.
Some people say it takes them a lifetime to define and be able to articulate who they are and what they stand for. But the visionary thought leaders – – -including global C-level executives, physicians, public servants, military leaders, Ph.D.s and consultants – – – who have gone through the Excavate-Tell-Affirm process, will tell you it took them just 30 to 90 days, depending on which module they selected.
Indeed, people find the time-proven ETA™ process to be swift, thorough and thoroughly energizing. Many who have undertaken it say it was the catalyst to transforming their brands.
If you choose to pursue this, what can you expect to happen during the ETA process? In the big picture, you’ll have structured, focused 1:1 Zoom sessions and a cadence of email exchanges at each step of the way:
1. Excavate: This is the part where we dig into who you are and what you stand for, confirm your “keystone” goal and objectives, work on your statement of your purpose and prepare to develop your succinct and powerful elevator pitch.
2. Tell: In this step, we build your brand framework based on a 10-question brand story interview call. The framework includes developing tools for telling the world your brand narrative, such as your unique value summary, signature stories that define your career, key messaging headlines and core themes. You can also take science and evidence-based assessments designed to help you understand your core competencies to express, at what, you are best-in-the-world, and how you are uniquely poised to serve.
3. Affirm: Finally, we’ll use your brand framework to prioritize your brand asset needs. And you’ll actively affirm your brand in such a way that you will feel it in your bones.
If today is day 1, then 30 to 90 days from now, you can expect to excavate your brand “genius”, learn how to talk about your passion in a professional and compelling manner and solidify your conviction about how you can best serve. I never tire of seeing a brand transform. I’m excited to get started. How about you?
