The return on your investment includes your own personal brand clarity.
Most things in life worth doing take some work. Think about the best project you’ve ever executed in your career. You probably put in a lot of hours but the culminating success made your efforts fully worthwhile.
So, too, with the work of excavating your brand. Using the ETA™ process to excavate, tell and affirm your brand takes some effort. But, like with that work project you were just thinking about, the results are energizing.
So, what exactly are the fruits of the work of brand excavation? Here are three important ones:
1. You’ll experience a profound shift in the way you think about your brand. No longer will you have complex layers of branding to think about and try to communicate. Instead, your brand will be crystal clear to you and you’ll be able to express it flawlessly and with passion.
2. You’ll find and be better able to pursue your calling. Excavating your brand is like defining a pathway. It sets your direction. Once you have that in place, setting your goals and laying out your next steps will be easier.
3. You’ll find it easier to get buy-in from others. When you know your singular purpose and have developed consistent, on-brand messaging about it, you’ll be better able to express your passion and get support from others around it.
I can tell you great stories about people from many backgrounds who have gone through the ETA™ process and—as a result—changed not only their own lives, but the lives of others and the world.
