Use the Excavate-Tell-Affirm™ process to take wing toward your next career milestone.
Have you ever felt stuck in your career or found yourself in transition? In either case, you probably were unsure about your next move and how to articulate your unique value.
I’ve been there, and I’ve guided countless healthcare leaders through that same fog.
Today, I want to share a transformative process that has helped many healthcare executives gain the clarity and confidence to soar to new career heights. The Excavate-Tell-Affirm™ process from Revealing Genius, a time-proven approach to executive personal branding.
The Power of Personal Brand Clarity
Before we dive into the process, let me share a couple of success stories that illustrate the incredible impact of gaining personal brand clarity.
Meet Christy. After participating in our Brand Leadership Summit, Christy found the courage to follow her passion. She founded a nonprofit dedicated to helping children with hearing impairments access hearing aids. This cause was deeply personal to Christy, who is hearing impaired herself. The clarity she gained through our process not only helped her launch this initiative but also fueled her fundraising efforts. In just three months, she raised an impressive $90,000 for her cause.
Then there’s Peter. Peter had a successful career as a CFO for a $100 million nonprofit but knew he had more to offer. Through our process, he uncovered a unique way to create sustainable nonprofits by teaching their leaders financial acumen. Within a year of retiring from his CFO role, Peter launched a website offering consulting services and a self-guided course. Today, he’s brimming with renewed energy and purpose.
These stories aren’t unusual. They’re the result of a process that helps individuals tap into their essence and express it powerfully to the world. Let’s explore how the Excavate-Tell-Affirm process works.
Excavate: Unearthing Your Essence
The journey begins with excavation. This isn’t just about listing your skills or accomplishments; it’s about digging deep into who you are at your core. We explore questions like:
- What do you stand for?
- What’s your “keystone” goal—that one overarching objective that drives you?
- What’s your purpose statement—your reason to serve?
Many of us go through our careers without really stopping to consider such fundamental questions. But when we do, it’s like turning on a light in a dim room. Suddenly, everything becomes clearer.
During this phase, we also start crafting your elevator pitch, which we love to call your “transformation statement.” This isn’t just a rehearsed spiel about your job title and responsibilities. It’s a succinct, powerful statement that encapsulates your unique value and purpose.
Done right, it creates a mic drop at the end.
Tell: Crafting Your Brand Narrative
With the foundational work done, we move on to the “Tell” phase. This is where we build your brand framework.
We also develop tools that help you articulate your brand narrative effectively:
- Your unique value summary
- Signature stories that define your career
- Key messaging headlines
- Core themes that run through your professional life
We also utilize science- and evidence-based assessments to help you understand your core competencies. These assessments reveal what you’re truly best at—not just good at, but world-class. They help you articulate how you’re uniquely positioned to serve.
This phase is often a revelation for my clients. They start to see the threads that tie their experiences together, the unique perspective they bring to their work and the true value they offer. It’s like putting on a pair of glasses and seeing the world in high definition for the first time.
Affirm: Embodying Your Brand
The final phase is where the magic really happens. We take your brand framework and use it to prioritize your brand asset needs. But more than that, this is where you start to truly embody your brand.
Affirmation isn’t just about saying positive things about yourself. It’s about internalizing your brand so deeply that you feel it in your bones. It’s about aligning your actions, your words and your presence with your newly clarified personal brand.
This phase is transformative. Clients often report feeling a new sense of confidence and purpose. They start showing up differently in their professional lives—more authentically, more powerfully.
The Result: Energy to Soar
The outcome of this process is more than just a polished LinkedIn profile or a compelling elevator pitch. It’s a fundamental shift in how you see yourself and how you present yourself to the world.
When you have clarity about your personal brand—when you understand your unique value, can articulate it compellingly, and embody it fully—you gain an incredible amount of energy. It’s like you’ve been running with weights on, and suddenly they’re removed. You feel lighter, faster, more capable.
This energy propels you forward. It gives you the confidence to pursue that promotion, launch that business or pivot to a new field entirely. It helps you connect more authentically with others in your industry. It makes you magnetic to opportunities that align with your true strengths and passions.
In all, personal brand clarity through the Excavate-Tell-Affirm process gives you the energy to soar to your next career milestone—and beyond.
Whether you’re feeling stuck in your current role, contemplating a career change or simply want to make a bigger impact in your field, I encourage you to consider this process. The rewards are immeasurable.
Remember Christy and Peter? They’re just two examples of the many professionals I’ve seen transform their careers and lives through this process. They gained the clarity and confidence to pursue their passions, make a significant impact, and find renewed energy in their professional lives.
You have a unique value to offer the world. The Excavate-Tell-Affirm process can help you uncover it, articulate it, and embody it. Are you ready to soar? Schedule a complimentary exploratory call today.
