Respond yes to more rapidly achieving your next career milestone.
Your professional brand invites you to more rapidly achieve your next career milestone.
When? If you start now, you can look for results in 30 to 90 days.
Where? Creating your professional brand can be done anywhere you are.
How? Using the time-proven ETA™ process from Revealing Genius
What to bring? A readiness to think and talk about the work that makes you come alive
RSVP: Register for the 7-Day Brand Summit from Revealing Genius.
If you say yes to the invitation to build your professional brand, you’ll be setting yourself up to position with purpose, message with conviction and brand to serve. You’ll be teeing up both short- and long-term success.
What’s the next right step in your career? A promotion? A board seat? A keynote presentation?
A job change? In the long run, wouldn’t you like to be on the path to bringing to the world what you were born to do?
Let’s talk more about why positioning with purpose, messaging with conviction and branding to serve are so important to getting you where you are truly headed.
Your Professional Brand Purpose
Author Simon Sinek is famous for saying that leaders who start with why can most effectively inspire others. That message has resonated with a lot of people, including the 43 million viewers who have watched the leadership guru’s top-ranked TED Talk on the subject.
While business purpose has long been associated with employee and customer engagement, members of Gen Z have driven the importance of purpose to new heights. They want to work for and buy from brands that have authentic, purpose-driven brands. And they have sway. Aged 10 to 25, they are the largest generational group ever, 2 billion strong worldwide.
And as a final thought on purpose, knowing the purpose that drives your professional brand will help you more effectively talk to others about what you do best in the world, including members of Gen Z. In other words, it will help you message with conviction. Let’s talk about that next.
Message With Conviction
Marketers have long talked about customers who are so enthusiastic about a particular brand—say, Harley Davidson—that they will tattoo that company’s brand on their arms. They feel conviction about that company and what it does.
When you spend time building your professional brand using the ETA™ process from Revealing Genius, you’ll gain that same conviction about your professional brand. And it will show in your messaging.
Ask any writer what most helps them convey a message and they’ll say things like “clarity about what that message is” and “unwavering understanding of the message.” Many of the brand assets you’ll develop with Revealing Genius—whether that’s a website, LinkedIn profile or CV/resume—will be written. So polishing your brand will help you write brand materials.
It will also help you in leading a meeting or giving a presentation. Being in front of a group becomes easier not only when you have practiced what you’ll say but also when the message you’re delivering is one you believe in. When you accept the invitation to create your professional brand with Revealing Genius, we’ll help you hone your elevator pitch so it’s ready to go in a wide variety of situations, whether you’re introducing yourself in a staff meeting, a restaurant or a Zoom room.
The Power of a Professional Brand Rooted in Service
It’s not just members of Gen Z who get excited about changing the world for the better. We all are inspired by brands that understand and deliver on their unique way of serving.
Think about automakers as an easy example. What do they do? Well, literally, they make cars.
But it’s when BMW talks to us about performance that we come to know they will sell us the ultimate driving machine. When Volvo talks to us about safety, we know they’ve been leaders in that area for a long time and will serve our needs with the latest engineering. And how can Mercedes best serve us? That’s right, they’ll surround us with comfort and luxury while we drive. They have a purpose that is bigger than just making cars.
The ETA™ process from Revealing Genius helps leaders like you define how they are uniquely poised to serve as well as who they most want to serve. Being able to write and talk effectively about your purpose, who you serve and why you do it are key elements to helping you move forward in delivering to the world the good that only you can.
Ready to RSVP to this invitation and advance your career? We look forward to accompanying you on your journey.
