Revealing Genius Summit helps leaders like you with creating your personal brand.
Executive personal branding can seem like a daunting task—so challenging, in fact, that some people never tackle it. And yet defining your unique reason to serve, the thing you are best at in the world, can help you become a recognized expert and more rapidly achieve the next milestone in your career.
I know this for sure. I’ve seen it happen.
Take the example of Kate and how she got her dream job serving as a chief operating officer for a fast-growing healthcare organization. In short, the Revealing Genius ETA (excavate, tell, affirm) process helped Kate, an introvert, talk comfortably and powerfully with the CEO about her proudest business accomplishments. As this blog explains in more detail, that conversation led him to create a position for Kate on the spot.
As a seasoned brand strategist, I encourage my clients to do executive personal branding as a regular practice—much like many people approach yoga. But even yoga students head off to a specialty workshop from time to time.
So, too, with building your personal brand. Attending a series of well-designed sessions can help you identify what makes you unique in your market, become better able to talk about your personal brand with others, and boost your confidence in who you are and what you do.
The Revealing Genius 7-Day Summit offers such well-designed sessions.
One of the reasons I think the summit helps people progress so much with their executive personal branding efforts is its structure of seven, one-hour sessions over seven business days. They have, on purpose, a particular rhythm we’ll describe momentarily.
A second reason the summit helps people so much is that it offers a daily diet of small bites of work in large and small groups. That is, it offers something for everyone. A third reason is that the last day of the event purposefully and masterfully brings things all the elements of the summit together.
Executive Personal Branding and the Summit Agenda
From day one, the summit follows a set rhythm.
We start all together with introducing the day’s theme, taking a Zoom poll and having a relevant discussion. Then, we pose an individual prompt to be discussed in a small-group breakout session. Finally, we wrap up the theme and tee up the following day.
The seven summit sessions cover the three key steps of the ETA process—the same process that helped Kate get her dream executive job—before bringing everything together and setting goals for next steps. Here’s a sketch of the topics covered in a typical summit:
- Day 1: ETA™ Process Overview—Set your “energetic” keystone goal.
- Day 2:Excavate—Discern your two-word statement of purpose.
- Day 3: The top 10 questions you must answer to effectively excavate your brand.
- Day 4: Tell—The two-minute brand audit exercise provides actionable feedback to help you develop your compelling brand story.
- Day 5: Identify and “own” your core competencies using scientific evidence.
- Day 6: Affirm—Craft your 30-second elevator pitch so you can confidently answer that age-old question, “So what do you do?”
- Day 7: Wrap-up and Look Forward—Set goals, develop a structure for how to keep your momentum going and get bonus materials.
Knowing what to expect from each day of the program helps the group cover a lot of ground, have many “aha” moments and gather numerous takeaways.
Executive Personal Branding Supported by Large and Small Group Work
We all know that people have a variety of learning styles, so the summit is designed to maximize this. For example, we use big-group time, small-group time and individual time effectively in each hour-long session.
The session content also offers something for everyone. As described above, on day three we work with 10 questions to help illuminate what makes you unique. Invariably one of these questions resonates with each person attending the summit. It’s exciting when people start to get an idea about their personal genius. Everyone can feel the energy in the virtual room!
To add even more opportunities for personal reflection, the summit also provides handouts and worksheets each day that participants can use later to further their thinking about their personal brands.
One of the most exciting days of the summit is “hot seat” day, when several participants share a piece of brand collateral—such as a LinkedIn profile—and get feedback about it from the group. This is designed to give those who are ready custom feedback. And everyone learns from being part of the group giving feedback. In all, this is a great way to “audit” where you are with building your personal brand. And it’s fun, too!
Executive Personal Branding Summit Summary Session Brings It All Together
Clients tell me they love how the summit offers them many different opportunities, tools and strategies for helping them with executive personal branding. The last day of the summit focuses on “bringing your brand together.”
On day seven, we review the ideas people have written down about what they want more and less of in their work. We also consider their selection of “brandthem”—a song that motivates them and moves them forward. We think about what a survey showed is their two-word purpose statement. We remember the stories that only they can tell, which help to define their executive professional brands as unique from any other.
The last thing we do on the last day is to set goals for going forward. Here are two example goals:
- By the date of the Summit reunion, I will update my LinkedIn profile to better reflect my knowledge of my personal brand.
- By Dec. 15, I will finalize my elevator pitch and affirm it by saying it aloud many, many times.
Hopefully you’re already working on creating your executive personal brand, day by day. To help you on a regular basis, please subscribe to our newsletter by adding your email in the box at the bottom of this webpage.
And perhaps now is a good juncture for seven days of focus? If so, please sign up for the Summit. I look forward to meeting you!
