Here’s why personal branding so you can do so is not just important but essential.
During a career that included serving as a professional football safety, coach and sports analyst, Tony Dungy led the Indianapolis Colts to victory in Super Bowl XLI, making him the first Black head coach to win the highly sought-after title.
Dungy can say what he stands for in two words: winning attitude.
You might think that was cliché for a famous figure in professional sports. But if you were to read Dungy’s book, Quiet Strength: The Principles, Practices, and Priorities of a Winning Life, you’d learn that for this father who lost a son to suicide, having a winning attitude applies fully to all aspects of his life.
If someone were to ask you to describe what you stand for in just two words, what would you say? Getting your purpose, your unique why, down to such a short phrase can help you really understand what’s at the heart of your unique mission to serve. And that can help you fully live out your brand.
A tool I recommend for helping people identify their deepest purpose is onpurpose.me, created by my friend Kevin W. McCarthy. For a small fee, the site will ask you to choose between a series of pairs of two-word phrases. At the end, it offers a two-word phrase that fills in the blank: “I exist to serve by____________.” Some of my clients have been completely energized by their results.
Defining your unique why is part of the “excavate” portion of the time-tested ETA™ (excavate-tell-affirm) process for revealing your personal genius.
