Transform your personal brand and messaging with this refreshingly friendly exercise.
A lot of times we try to avoid being in the “hot seat.” But when it comes to building your personal brand, the hot seat can be a wonderful place to be.
When we talk about being in the hot seat, we often imagine facing intense questioning, criticism, scrutiny and maybe even punishment. (Think about the conversations teenagers might have with their parents when they arrive home after curfew on a Saturday night!)
But Revealing Genius uses the hot seat in a way that’s fun and friendly. This approach promotes having candid, affirming conversations about your personal brand—with the reward of positive, actionable feedback for improving your personal brand message.
Start building your personal brand with an ‘AUDIT”
On “brand audit” day during our 7-Day Brand Genius Summit, we never lack for volunteers to be in the hot seat. Participants know that being in the hot seat will get them amazing and actionable feedback on one piece of their brand collateral, such as their LinkedIn page. They’ll get to talk about what they have done with the collateral so far and share a unique brand story that no competitor could tell equally well.
Online presence reviewed by others
Next, their classmates review the collateral piece and provide positive feedback. Then the summit cohort has a lively Q&A with the hot seat volunteer about how that brand collateral piece might be improved to better help people answer questions like:
• Do I understand, at what, you are the best in the world?
• What’s the #1 key takeaway message?
• Can I explain what problems you solve?
The bottom line is if I had to describe my brand to someone else, could I do that?
Online and offline, personal website, social media, target audience?
Perhaps one of the reasons that the Revealing Genius hot seat is such a great place to be when you’re building your professional brand is because of our time-proven ETA™ process—excavate, tell and affirm. Positive affirmations that stem from ETA are a key part of our approach to personal branding. In fact, they permeate every Revealing Genius offering, whether that’s the hot seat feedback during the 7-Day Summit or 1:1 coaching with me.
Are you starting to think that maybe the branding hot seat would be a good place for you to spend time coming up? Especially a hot seat that’s a place of affirmation for who you are, what lights you up and your unique why? Please sign up for a free exploratory call to learn more about how to use the hot seat to help you speak with conviction about your brand.
