August 1

Make Your Brand Come Alive Through Sponsorship

When was the last time you felt so alive in your work?

The Senanque Abbey in Provence, France, is known for its hectares of lavender. When you visit, what stands out most is not just the color of the beautiful flowers but the dense humming sound of the thousands of bees, collecting nectar. They are too busy doing what they do best to care about tourists walking their fields. The bees are in flow …

When was the last time you felt so alive in your work? … When you were tuned in so much that you lost track of time, that you experienced a state of flow?

Looking back, you would describe the activity you were immersed in as fulfilling, knowing you were making a profound impact?

The Oxford Dictionary defines fulfilling as “making someone satisfied or happy through allowing their character or abilities to develop fully.”

At Revealing Genius, that is our wish for you, that you can pursue The Great Work of Your Lifedo what you love, and love what you do, discovering what makes your brand come alive by engaging in what only you can uniquely contribute. Most importantly, you are able to clearly articulate your expertise and the “why” that fuels your brand in a way that is heard and attracts what you desire most (and deserve).

Here’s to branding on purpose.

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The key to making your executive personal brand come alive? Sponsor someone else’s.

James Keller said, “A candle loses no light by lighting another candle.” We posit that a candle that lights another somehow seems to burn even brighter.

Note, there’s a difference between coaching, mentoring and sponsoring.

A coach helps to augment existing skills.

A mentor advises and offers guidance.

A sponsor advocates.

A sponsor often puts their own professional reputation on the line. It’s the highest form of support one professional can show another.

Beyond its inherent benefits and the personal satisfaction we fervently believe it offers, sponsoring will likely help you rise above the noise and elevate your personal brand.

Read this complimentary white paper to find out why inclusive sponsorship is the new measure of success.

Mary E. Maloney

Mary E. Maloney, FACHE

An executive advisor, educator, speaker, author and producer, Mary E. Maloney is the founder of Revealing Genius and the expert that accomplished leaders trust for positioning, messaging and brand strategy for themselves, their teams and their organizations. A former CEO and CMO, Maloney guides healthcare C-suite leaders, founders, physicians and board directors to powerfully and strategically message their expertise and “why” so they lead with conviction and achieve their most coveted goals. She is a fellow of the American College of Healthcare Executives (FACHE), one of only ~8,000 in the world to earn the credential, the benchmark for board certification in healthcare management.


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