Paul is the President and Chief Storyteller of WordWrite, Pittsburgh, Pennsylvania's largest independent public relations agency and go-to crisis communications firm. Paul has always been passionate about storytelling and it is truly the Great Work of His Life. Paul is the author of, Finding Your Capital S Story where he shares his trademarked StoryCrafting process guaranteed to uncover the most important story of all, the one that answers these questions: Why someone should buy from you, work for you, invest in you or partner with you.