My clients are highly accomplished, have an enormous amount of wisdom, and want to stay relevant, make an impact, and leave a legacy.

I love helping healthcare leaders achieve the next inflection point in their careers. Our work together reveals their unique “why.” We co-create strategic brand assets that effectively support them in standing out.

I’ve been transforming brands and putting unknown companies on the map for 30 years. I’ve had the privilege of serving as a trusted advisor to C-suite healthcare and healthcare technology leaders around the globe, including such iconic and emerging brands as Johnson & Johnson, Blue Cross Blue Shield, The Center for Creative Leadership-Healthcare Division, Mercy Health System, Penn Medicine, the Veterans Administration and Optum.

What I’ve learned as a CEO and CMO in the corporate arena has become my marketing manifesto: messaging first. The common thread for driving record-breaking revenue was capturing the essence of the brand value proposition and conveying it consistently across all marketing platforms. Now I’m translating that manifesto to help individual clients to have profound impact.

On a personal note, I’m a fan of brands from my home state of Pennsylvania and will always be a champion for the introverts and the underdogs.   

If you want to learn what it feels like to stand out amongst a sea of sameness, be perceived as a subject matter expert, and confidently go to market with a brand that captures your cause and core competencies, on purpose, kindly schedule an enrollment call.