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Mary E Maloney
Brand Strategist
Subject Matter Expert & Thought Leader in Strategic Positioning, Messaging & Branding, Mary E Maloney, guides accomplished healthcare leaders to achieve clarity and confidence in messaging their brand "genius" using her trademarked, structured process called ETA™ (Excavate-Tell-Affirm). Her bona fides include:
Existing and emeritus CEOs, C-level executives, hospital leaders, global nonprofit presidents, decorated military veterans, PhDs, MDs, DMDs, nurses, consultants and public servants have reaped the rewards of articulating their personal brand narrative with conviction.
- Served as CEO and Chief Marketing Officer for global and domestic companies to raise capital, grow rapidly, attract signature clients, exit profitably, and lead their categories. Sold first business at age 31
- As the General Manager for two brand identity and marketing agencies, over saw the re-branding of hundreds of organizations. Notable case studies include a unique promotion for a centennial anniversary for an acute care hospital that went internationally viral; repositioned a British healthcare tech company "underdog" that won a game-changing multi-million RFP in the US; put an unknown regional rehabilitation facility on the global map with “Amazing Kids” messaging
- Privileged to work with notable brands including Mercy Health System, Penn Medicine, Intuit, Blue Cross Blue Shield, Centene and The Center for Creative Leadership - Healthcare Division
Existing and emeritus CEOs, C-level executives, hospital leaders, global nonprofit presidents, decorated military veterans, PhDs, MDs, DMDs, nurses, consultants and public servants have reaped the rewards of articulating their personal brand narrative with conviction.