WEBINAR
Webinar for Executive Business Leaders
Many leaders confess that they need to be reminded of their greatness, feel lost in a sea of sameness, and/or they struggle with what words will resonate because they're at a pivot point. They know they've accomplished so much yet don't quite know how to package it.
Thanks to the pace of technology, we have less than seconds to connect, therefore, it's no longer all about what you do for a living and the quantifiable goals you achieved; it's much more about what you stand for and the legacy you want to leave.
0:00 What you will learn - an overview of the Excavate-Tell-Affirm™ process
1:20 What makes you come alive?
1:46 Research that shows we must communicate our key message in less than seconds
2:50 Audience expectations have shifted, they expect our message to be clear, distinctive, compelling
3:56 The shift we require to position our brands on purpose
5:40 What does your brand stand for?
6:07 The best question to help you determine your signature brand story
6:50 Best ways to identify, at what, you are the best in the world
7:18 Technique used by elite athletes to amplify our strengths
7:43 Recap of the Excavate-Tell-Affirm™ process
8:00 Success Stories where the new world brand narrative was masterfully achieved
9:38 Why you MUST #brandonpurpose
Subject Matter Expert & Thought Leader in Strategic Positioning, Messaging & Branding: The presenter, Mary E Maloney, guides business leaders to achieve clarity and confidence in messaging their brand "genius" using her trademarked, structured process called ETA (Excavate-Tell-Affirm).
- Served as CEO and Chief Marketing Officer for global and domestic companies to raise capital, grow rapidly, attract signature clients, exit profitably and lead their categories. Sold first business at age 32
- Re-branded hundreds of organizations including a centennial anniversary that went internationally viral; repositioned a British company "underdog" that won multi-million RFPs in the US; put an unknown regional hospital on the global map with “Amazing Kids” messaging
- Privileged to work with notable brands including Mercy Health System, Penn Medicine, Mellon Bank, Intuit, Subaru, Heinz
Existing and emeritus C-level executives, hospital leaders, global nonprofit presidents, decorated military veterans, PhDs, MDs, DMDs, nurses, consultants and public servants have reaped the rewards of articulating their personal brands with conviction.
