Excavate-Tell-Affirm™
Brand Leadership Summit
E-T-A Summit
E-T-A Summit
Find Your Purpose.
Speak Your Truth.
Own Your Brand.
Find Your Purpose.
Speak Your Truth.
Own Your Brand.
Speak Your Truth.
Own Your Brand.
7-Day (one hour per day) live experience for leaders in transition to reconnect to their purpose and articulate the transformation only they can deliver.
7-Day (one hour per day) live experience for leaders in transition to reconnect to their purpose and articulate the transformation only they can deliver.
This Is For You If…
This Is For You If…
- You’ve built a career, but your message feels muted.
- You’re in a re chapter: reinvention, rebrand, or return to purpose.
- You know your value—but struggle to express it clearly and confidently.
- You’re launching something new, but the language isn’t landing.
- You’re a quiet powerhouse who’s tired of being misunderstood or unseen.
What You'll Walk Away With
What You'll Walk Away With
- Your 2-word purpose statement—the internal compass that drives clarity and decisions
- Your signature brand stories—the ones only you can tell
- A 30-second transformation statement—aka your “elevator pitch” that actually resonates
- A keystone goal + strategic plan to move forward with intention
- A renewed connection to your voice, energy, and leadership presence
You’re not lost. You’re just "unarticulated."
This is where that changes.
You’re not lost. You’re just "unarticulated."
This is where that changes.
This is where that changes.
The Methodology
The Methodology
This Summit is built on the Excavate–Tell–Affirm™ method:
Excavate: Discover what lights you up and declare your energetic goal. Shift from managing time to managing purpose.
Tell: Develop compelling brand messages, uncover your core competencies using science-backed assessments, and refine your signature stories.
Affirm: Craft a transformation statement that moves people—and learn how to own it in every space you show up.
Tell: Develop compelling brand messages, uncover your core competencies using science-backed assessments, and refine your signature stories.
Affirm: Craft a transformation statement that moves people—and learn how to own it in every space you show up.
What's Included
What's Included
- 7 days of live, facilitated group sessions (1 hour/day)
- Guided workbook + exercises
- Access to replays for 1 year
- Bonus: Monthly Roundtable Coaching Calls for 12 months
- Optional “Hot Seat” live feedback session during Summit week
★★★★★
★★★★★
You have created something very special… I look forward to continuing to be part of the community.
Healthcare Marketing Executive
★★★★★
★★★★★
“The single most important thing I did… was engaging in the Summit.”
Joe P
Veteran, CEO, Bestselling Author
Veteran, CEO, Bestselling Author
★★★★★
★★★★★
I signed up for a workshop and came away transformed and viewing my career through a completely new lense.
Jon Q
Executive, Entrepreneur, Veteran
Executive, Entrepreneur, Veteran
WHY NOW?
WHY NOW?
Clarity creates momentum.
Confidence attracts opportunity.
Conviction leads to fulfillment.
Confidence attracts opportunity.
Conviction leads to fulfillment.
- You’ve waited long enough to say what matters.
RESERVE YOUR SEAT TODAY
RESERVE YOUR SEAT TODAY
June 5–13, 2025
12–1pm EST (Weekdays Only)
$495
Live on Zoom | Max 15 participants