Excavate-Tell-Affirm™
Brand Declaration Summit
Find Your Purpose.
Speak Your Truth.
Own Your Brand.
Find Your Purpose.
Speak Your Truth.
Own Your Brand.
Speak Your Truth.
Own Your Brand.
A live, facilitated online experience + coaching component for senior leaders to reconnect to their purpose and articulate the transformation only they can deliver.
A live, facilitated online experience + coaching component for senior leaders to reconnect to their purpose and articulate the transformation only they can deliver.
Next cohort: June 5-13, 2025
Live on Zoom
1 hour each day from 12-1 pm EST (weekdays only)
Max 24 participants
Includes 1 private coaching session
$1,200
You’re not lost. You’re just "unarticulated."
This is where that changes.
You’re not lost. You’re just "unarticulated."
This is where that changes.
This is where that changes.
This Is For You If…
This Is For You If…
- You’ve built a career, but your message feels muted.
- You’re in a reinvention season - pivoting, returning to purpose, or preparing to launch something new
- You know your value—but struggle to express it clearly, confidently and consistently
- You’re a quiet powerhouse who’s tired of being misunderstood or overlooked
- You lead teams and need the language to rally people in times of change
- You're ready to stop circling and finally move with conviction
You are not starting over.
You are evolving forward - with intention.
What You'll Walk Away With
What You'll Walk Away With
Your Brand Declaration: a bold, precise articulation of who you are, what you stand for and how you lead.
Part 1: Your 2-3-word purpose: the core of why you exist to serve
Part 2: Your why: this is at what you are the best in the world and the transformation you create when you're operating from your zone of genius
Part 3: Your hows:your leadership filter - the non-negotiables that define how you show up
This document becomes your foundation for:
Part 2: Your why: this is at what you are the best in the world and the transformation you create when you're operating from your zone of genius
Part 3: Your hows:your leadership filter - the non-negotiables that define how you show up
This document becomes your foundation for:
- Launching a new brand, business, or initiative
- Repositioning your LinkedIn, website, CV, or bio
- Messaging for media, pitches, speaking, or interviews
- Stepping into your next role with clarity and confidence
- Leading your team to even greater heights
BEFORE you go-to-market with any brand asset - start here.
Note: The combination of live group facilitation coupled with private follow-on coaching
is why this approach works better than any alternative.
How You'll Get There
How You'll Get There
This Summit is built on the Excavate-Tell-Affirm™ methodology - a framework engineered specifically for high-performing professionals navigating reinvention, leadership pivots and strategic transitions.
Excavate - reconnect with the values, experiences and core energy that fuel your best work. Uncover what is no longer serving you - and what needs to rise.
Tell - shape your story. Develop clear, compelling language rooted in your identity, strengths and transformational value.
Affirm - declare your next move. Set keystone goals and commit to showing up with renewed clarity, presence and conviction
This isn't personal branding fluff. It's the structure and language to articulate your genius - so it lands with clients, boards, collaborators, teams, peers and audiences of influence.
Tell - shape your story. Develop clear, compelling language rooted in your identity, strengths and transformational value.
Affirm - declare your next move. Set keystone goals and commit to showing up with renewed clarity, presence and conviction
This isn't personal branding fluff. It's the structure and language to articulate your genius - so it lands with clients, boards, collaborators, teams, peers and audiences of influence.
Private Coaching "Laser Session" to Personalize Your Path
Private Coaching "Laser Session" to Personalize Your Path
Your registration includes a follow-on private 1-on-1 coaching session with a senior strategist, designed to turn clarity into traction | Scheduled within ~30 days after the Summit.
Use this session to
These sessions are where insight become action, and action becomes momentum.
Use this session to
- Refine your Brand Declaration and apply it directly to your most pressing brand asset, leadership transition or visibility opportunity
- Reconnect to your goals, troubleshoot any sticking points and define your next bold, aligned move
These sessions are where insight become action, and action becomes momentum.
Real ROI Backed by Research
Real ROI Backed by Research
This kind of work doesn’t just feel transformational. It delivers measurable outcomes:
- McKinsey (2022): Professionals with clarity of purpose are 4.5x more likely to report high job satisfaction—and 2.7x more likely to be promoted within 12 months
- Harvard Business Review (2022): Executives who engage in structured identity work return to aligned, higher-compensation roles 25% faster
- LinkedIn Learning (2023): Coaching + peer programs improve strategy execution by 2–5x
- ICF Coaching Meta-Analysis:
- 86% of clients recoup or exceed their investment
- 70% report improved performance and decision-making
- Average ROI: 7x
- 86% of clients recoup or exceed their investment
What's Included
Th
t you write. People read text that's punchy, interesting and helps them make a good buying decision.
- Live, expertly facilitated sessions over 7 days (only 1 hour per weekday)
- Guided workbook, reflection exercises, and 90-day replay access
- AI-powered writing prompts to refine your message faster
- Optional quarterly roundtable coaching and active LinkedIn community
- A private coaching session for real-time personalization and next-move planning
t you write. People read text that's punchy, interesting and helps them make a good buying decision.
★★★★★
★★★★★
I felt seen in a way that I didn't realize I needed. I now understand not just what I do, but why I love doing it so much. This is me to my core.
Amy F
Healthcare Marketing Executive
Healthcare Marketing Executive
★★★★★
★★★★★
“The single most important thing I did… was engaging in the Summit.”
Joe P
Veteran, CEO, Bestselling Author
Veteran, CEO, Bestselling Author
★★★★★
★★★★★
I signed up for a workshop and came away transformed and viewing my career through a completely new lens.
Jon Q
Executive, Entrepreneur, Veteran
Executive, Entrepreneur, Veteran
WHY NOW?
WHY NOW?
Clarity creates momentum.
Confidence attracts opportunity.
Conviction leads to impact.
Fulfillment happens when your presence creates impact.
Ensure your message opens doors, your internal clarity becomes external magnetism and your next move becomes not just visible, but inevitable.
Confidence attracts opportunity.
Conviction leads to impact.
Fulfillment happens when your presence creates impact.
Ensure your message opens doors, your internal clarity becomes external magnetism and your next move becomes not just visible, but inevitable.
June 5–13, 2025
12–1pm EST (Weekdays Only)
$1,200
Live on Zoom | Max 24 participants | Includes a private coaching call (Laser Session)
You’ve waited long enough to say what matters.
Let's do this, clearly, powerfully and on-purpose.
You’ve waited long enough to say what matters.
Let's do this, clearly, powerfully and on-purpose.
Yes! We can facilitate this Summit for you and your high performing team.