Excavate-Tell-Affirm™
Brand Declaration Summit
Find Your Purpose.
Speak Your Truth.
Own Your Brand.
Find Your Purpose.
Speak Your Truth.
Own Your Brand.
Speak Your Truth.
Own Your Brand.
A live, facilitated online experience for senior leaders
to reconnect to their purpose
and articulate the transformation only they can deliver.
A live, facilitated online experience for senior leaders
to reconnect to their purpose
and articulate the transformation only they can deliver.
to reconnect to their purpose
and articulate the transformation only they can deliver.
June 5–13, 2025
Just 1 hour per day | 12–1pm EST (Weekdays Only) | Live on Zoom
$495 | Max 30 participants
This Is For You If…
This Is For You If…
- You’ve built a career, but your message feels muted.
- You’re in a re chapter: reinvention, rebrand, or return to purpose.
- You know your value—but struggle to express it clearly and confidently.
- You’re launching something new, but the language isn’t landing.
- You’re a quiet powerhouse who’s tired of being misunderstood or unseen.
You've already achieved remarkable milestones as a corporate C-Suite executive, business owner or entrepreneurial founder. You've built companies. You've led teams. You've succeeded in the metrics that matter, yet something is calling for more.
You might be at a pivot point, by choice or by chance. Whether you're planning your next move, recovering from a professional disruption or simply feeling that your work no longer reflects your deeper self, this Summit is designed to reconnect you to what truly matters.
You are not starting over.
You are evolving forward - with intention.
This Summit honors the depth of your lived experience, connecting your past with potential and transforming that into a clear, actionable personal Brand Declaration. This Summit is built for reinvention - not the beginner's kind, but the legacy kind. It's about revealing what already exists at your core.
What You'll Walk Away With
What You'll Walk Away With
A Brand Declaration, that sets you apart once and for all!
Consisting of three parts, the Brand Declaration is the new leadership imperative. Think of it as your True North guide that drives clarity and decisions:
Part 1: Your 2-3-word purpose: this is why you exist to serve
Part 2: Your why statement: this is at what you are the best in the world and the transformation you create when you're operating from your zone of genius
Part 3: Your hows: this is your floor, your filter, your standards of excellence that define how you show up in the world
BEFORE you go-to-market with any brand assets or launch anything new (e.g. your resume/CV, LinkedIn profile, website, biography, brochure, pitch deck, TEDtalk, mission-critical speech, the first 90 days in office, the last 90 days in office, social media influencing, etc.) START with a Brand Declaration to powerfully frame your brand narrative consistently around what your brand stands for so you can make an impact.
Consisting of three parts, the Brand Declaration is the new leadership imperative. Think of it as your True North guide that drives clarity and decisions:
Part 1: Your 2-3-word purpose: this is why you exist to serve
Part 2: Your why statement: this is at what you are the best in the world and the transformation you create when you're operating from your zone of genius
Part 3: Your hows: this is your floor, your filter, your standards of excellence that define how you show up in the world
BEFORE you go-to-market with any brand assets or launch anything new (e.g. your resume/CV, LinkedIn profile, website, biography, brochure, pitch deck, TEDtalk, mission-critical speech, the first 90 days in office, the last 90 days in office, social media influencing, etc.) START with a Brand Declaration to powerfully frame your brand narrative consistently around what your brand stands for so you can make an impact.
You’re not lost. You’re just "unarticulated."
This is where that changes.
You’re not lost. You’re just "unarticulated."
This is where that changes.
This is where that changes.
The Methodology
The Methodology
This Summit is built on the Excavate-Tell-Affirm™ methodology that gives you the language, structure and confidence to articulate your genius in ways that resonate with high-level audiences - clients, boards, investors, high performing teams, collaborators.
Excavate - evaluate what gives you energy and then learn how to manage your energy vs your time
Tell - develop key messages based on your core competencies and signature brand stories - the ones only you can tell
Affirm - declare your "keystone" goals and move forward with intention and renewed presence
This Methodology was engineered to speak directly to accomplished professionals ready to elevate or reframe their story.
Tell - develop key messages based on your core competencies and signature brand stories - the ones only you can tell
Affirm - declare your "keystone" goals and move forward with intention and renewed presence
This Methodology was engineered to speak directly to accomplished professionals ready to elevate or reframe their story.
What's Included
What's Included
- Meet just one hour each day for seven business days in a facilitated group sessions
- Guided workbook + exercises
- NEW! AI prompts
- Access to replays and exclusive Summit frameworks for 90 days
- Bonus: Quarterly roundtable coaching calls
★★★★★
★★★★★
You have created something very special… I look forward to continuing to be part of the community.
Amy F
Healthcare Marketing Executive
Healthcare Marketing Executive
★★★★★
★★★★★
“The single most important thing I did… was engaging in the Summit.”
Joe P
Veteran, CEO, Bestselling Author
Veteran, CEO, Bestselling Author
★★★★★
★★★★★
I signed up for a workshop and came away transformed and viewing my career through a completely new lense.
Jon Q
Executive, Entrepreneur, Veteran
Executive, Entrepreneur, Veteran
WHY NOW?
WHY NOW?
Clarity creates momentum.
Confidence attracts opportunity.
Conviction leads to impact.
Fulfillment happens when you create impact.
And THAT'S the game, right - to create impact? THERE IS NO OTHER GAME.
Confidence attracts opportunity.
Conviction leads to impact.
Fulfillment happens when you create impact.
And THAT'S the game, right - to create impact? THERE IS NO OTHER GAME.
- Your internal clarity will become your external confidence
- and your next move becomes not just visible, but magnetic.
June 5–13, 2025
12–1pm EST (Weekdays Only)
$495
Live on Zoom | Max 30 participants
You’ve waited long enough to say what matters.
You’ve waited long enough to say what matters.