What is a Brandthem™?
Think Brand + Anthem = Brandthem™. It’s a unique-to-you signature song that defines one's personal brand.
For example, in baseball, many stadium anthems are used as entrance music for various ballplayers to rally the fans.
Neuroscience says music is "an emotion regulation machine" and has big effects on our productivity, performance and state of mind that can be used to our advantage (Inc). Neuroscientist Daniel Levitin, author of This is Your Brain on Music, says that music is medicine. Research (nih.gov) shows that listening to music, especially to subjectively preferred songs, can be transformative.
The point is that the right tune can alter your entire frame of mind, giving you a fresh perspective on your day, so choose wisely when you queue up some songs.
What started as an icebreaker during the Revealing Genius Brand Leadership Summit, has evolved into a growing, popular playlist.
We welcome you to add your Brandthem™ by submitting the form below. Enjoy!
