Revealing Genius | Brand Strategy for Accomplished Leaders

Category: Excavate Personal Brand

Excavate to identify your executive personal brand. Learn how to make your personal brand stand out in a crowded digital world.

Executive Personal Branding Can Help You Stop Swimming in the ‘Sea of Sameness’
How standing out from the crowd relies on new-world thinking
A great reason to do the work of excavating your brand is that you will emerge better able to articulate what you do, underscored by who you are and your singular purpose.
This means when someone asks you, “What do you do?” you’ll have a clear, concise and compelling reply. This means when someone asks you for more information about you, you’ll have materials to share at the ready—such as your LinkedIn profile, resume or website—all with consistent, easy-to-understand and on-point messaging that resonate deeply with you and your target audience.
It’s important to know that to successfully excavate your brand, you’ll need to leave behind “old-world thinking” in favor of “new-world thinking.”
Old-world thinking about branding was complex. It included many layers that people had to sift through and understand. Not only that, old-world thinking produced different brand messages on various brand assets. Still, the biggest challenge with old-world brand thinking was that it often failed to lift people and organizations out of the “sea of sameness.”
In contrast, new-world brand thinking, such as is used in the ETA™ branding process, is clear and concise. The messaging developed from new-world thinking can be quickly understood and creates an emotive response. Importantly, this new way of thinking about your brand produces a single clear statement of your core purpose that is professional and relatable, not perfunctory.

Mary E. Maloney, FACHE
An executive advisor, educator, speaker, author and producer, Mary E. Maloney is the founder of Revealing Genius and the expert that accomplished leaders trust for positioning, messaging and brand strategy for themselves, their teams and their organizations. A former CEO and CMO, Maloney guides C-suite leaders, founders, physicians and board directors to powerfully and strategically message their expertise and “why” so they lead with conviction and achieve their most coveted goals.
December 15, 2020
Three Key Fruits of Excavating Your Personal Brand
The return on your investment includes your own personal brand clarity.
Most things in life worth doing take some work. Think about the best project you’ve ever executed in your career. You probably put in a lot of hours but the culminating success made your efforts fully worthwhile.
So, too, with the work of excavating your brand. Using the ETA™ process to excavate, tell and affirm your brand takes some effort. But, like with that work project you were just thinking about, the results are energizing.
So, what exactly are the fruits of the work of brand excavation? Here are three important ones:
1.     You’ll experience a profound shift in the way you think about your brand. No longer will you have complex layers of branding to think about and try to communicate. Instead, your brand will be crystal clear to you and you’ll be able to express it flawlessly and with passion.
2.     You’ll find and be better able to pursue your calling. Excavating your brand is like defining a pathway. It sets your direction. Once you have that in place, setting your goals and laying out your next steps will be easier.
3.     You’ll find it easier to get buy-in from others. When you know your singular purpose and have developed consistent, on-brand messaging about it, you’ll be better able to express your passion and get support from others around it.
I can tell you great stories about people from many backgrounds who have gone through the ETA™ process and—as a result—changed not only their own lives, but the lives of others and the world.

Mary E. Maloney, FACHE
An executive advisor, educator, speaker, author and producer, Mary E. Maloney is the founder of Revealing Genius and the expert that accomplished leaders trust for positioning, messaging and brand strategy for themselves, their teams and their organizations. A former CEO and CMO, Maloney guides C-suite leaders, founders, physicians and board directors to powerfully and strategically message their expertise and “why” so they lead with conviction and achieve their most coveted goals.
December 1, 2020
Where Can Your Excavated Personal Brand Take You?
The time-tested ETA™ process helps leaders in transition turn their passion into a personal brand that leads to action.
The Revealing Genius trademarked “ETA” process helps leaders like you excavate, tell and affirm their individual brands and get really good at communicating them. While doing so is great on its own, what real-life efforts can excavating your individual brand support?
The answer is: A lot of them! Here are 15, for starters:
1. Getting your dream job
2. Readying you to apply for a board seat
3. Preparing you for speaking engagements
4. Changing careers (and getting your dream job)
5. Revising your curriculum vitae or resume
6. Developing a one-sheet professional biography or elevator pitch
7. Pursuing your passion in your career
8. Pursuing your passion in retirement
9. Updating your LinkedIn page (and your social media presence overall) to make it purpose- and power-ful
10. Revising your resume to make it purpose- and power-ful
11. Putting up an effective website
12. Putting up a fantastic virtual studio in Zoom
13. Writing a winning business plan
14. Creating a compelling video or podcast
15. Leading a new team
What are some things you’re considering doing next in your life? How could excavating your personal brand and developing messaging to better communicate it move you toward your dreams, a board seat, a new job or ____________?

Mary E. Maloney, FACHE
An executive advisor, educator, speaker, author and producer, Mary E. Maloney is the founder of Revealing Genius and the expert that accomplished leaders trust for positioning, messaging and brand strategy for themselves, their teams and their organizations. A former CEO and CMO, Maloney guides C-suite leaders, founders, physicians and board directors to powerfully and strategically message their expertise and “why” so they lead with conviction and achieve their most coveted goals.
November 18, 2020
Five (of 10) Questions That Can Help You Identify Your Personal Brand
The ETA™ brand development process leverages these to help you discover your unique personal brand.
If you were asked to introduce yourself to a group of people today, what would you say? Would you have to pause and think before you answered?
If the same group got together tomorrow and did another round of introductions, would you say the same thing you said on the first day?
In other words, do you know your own unique why and how to express it with conviction? Are you controlling the narrative about yourself?
Revealing Genius uses the proven ETA™ process to help people discover their unique passion and purpose. Step two of the process—“tell”—leverages 10 questions to help people identify their personal brand and how they are uniquely meant to serve.
The process doesn’t require answering all 10 questions—but typically there is one that gets people inspired about themselves and what they most want to do in the world. Try out these five and see how it works.
1. If you had one minute to offer three to five bullet points that summarize your core strengths, what would you say?
2. What are one to three of your proudest accomplishments and why?
3. What’s the big relevant change in the world that you are passionate about?
4. What’s your favorite quote or mantra that you live by?
5. What’s your extraordinary why?
Congratulations! You’ve taken a first step toward excavating your brand and are on your way to being able to articulate how you can best live out your unique why. If you enjoyed this exercise, consider registering for the next complimentary webinar called Excavate Your Brand Genius.

Mary E. Maloney, FACHE
An executive advisor, educator, speaker, author and producer, Mary E. Maloney is the founder of Revealing Genius and the expert that accomplished leaders trust for positioning, messaging and brand strategy for themselves, their teams and their organizations. A former CEO and CMO, Maloney guides C-suite leaders, founders, physicians and board directors to powerfully and strategically message their expertise and “why” so they lead with conviction and achieve their most coveted goals.
October 28, 2020